Translation to English: Perhaps you are thinking, "What does it matter?" Yet, there is a clear distinction between companies addressing sustainability as an ideology-driven contribution to society and those merely anticipating rapidly increasing laws and regulations. The former integrates sustainability into all processes, while the latter complies with mandatory requirements, focusing on meeting government demands or avoiding penalties, fostering a mentality of achieving the minimum. It raises the question of whether this approach truly harnesses the numerous valuable opportunities in sustainable logistics.

While laws and regulations are important (and can indeed help), they encourage mediocrity. The high performers are the companies aiming to enhance the sustainability of their logistic processes, treating it as a genuine goal. These are the companies making a difference with motivated individuals, striving for long-term solutions. By declaring sustainability a core value, they actively seek new possibilities to convert sustainability into cost savings, results, and revenue.

" Be a trendsetter" 


But how can this difference be made? What sets apart a logistics organization or entrepreneur? It requires seizing opportunities others overlook or creating opportunities others don't see. Creativity is necessary to ignite innovation, openness is essential for recognizing new patterns, and, importantly, the willingness to make mistakes and learn from them. Using and sharing data, as well as digitalization, lay the foundation for new sustainability insights that logistics companies can leverage for the benefit of customers. For instance, calculating the carbon footprint of transportation beforehand is the starting point for conscious modal choices, where sustainability, lead time, and costs are fully assessable against each other.
Sustainability is becoming increasingly crucial in logistic IT as well. Every company has a choice. It's vital to integrate sustainability holistically into all aspects of operations. Successfully approaching digitization, for example, can simultaneously save costs, enhance the company's image, and better engage employees in sustainable work.
Regardless of your perspective, sustainability is indispensable even in logistic IT. Opportunities abound—seize them with both hands and be a trendsetter.
Orfeo Ost - Manager Product Development Yellowstar
Orfeo Ost has been associated with Yellowstar for over ten years. As the Manager of Product Development, he and his team are responsible for developing Yellowstar's logistics software products, with a focus on collaborative chains. Sustainable logistics is a significant goal for him, both as an IT manager and personally.

Want to know more about what collaborative chains can mean for your sustainable logistics success? Call 088 - 141 88 00 or email to schedule an appointment!