Five thousand stores in fifty countries over a period of fifteen years. This means, let’s see..., a new store opening nearly every day?! Caliber, game changers in store development, ensures a stable flow of materials through the supply chain every day. They manage and plan the complete process, from concept to stores worldwide. All this achieved without their own IT department! How is that possible? Jochen Foss, operational director of Caliber, gives the answer.
International retailers have their physical stores, restaurants or showrooms furnished by Caliber in Arnhem. These include La Place, Unilever, Subway, Supertrash and Victoria’s Secret, represented by Doutzen Kroes at the moment. ‘We offer retailers an ultra short supply chain for store furnishing globally’, says Foss. ‘The time pressure is enormous. The retail market is high-paced and dynamic. You need to innovate constantly in order to continuously amuse, surprise and seduce demanding customers. Chain transparency and end-to-end visibility from design to completion allows for stores to open 2 to 3 weeks sooner.’
‘IT plays a crucial role in this entire process’, Foss continues. ‘Yellowstar’s Starsuite enables us to look through the chain. Fast, smart and simple. Record and retrieve information quickly and clearly. The ability to trace any order, accurate to the second, all the way to delivery. Clever recognition of chain bottlenecks and the ability to take immediate action. Pure simplicity in use. We work with a network of changing chain partners of an unprecedented scale. Sometimes a project can have up to 200 suppliers. Without any explanation needed, they can link to Yellowstar’s system. No endless manuals or weeks of training needed. Potential clients, suppliers and our own people can start working straight away. We no longer need an IT department of our own!’
So much online technology is required to open a physical store: isn’t that the world upside-down? ‘Online shopping causes stores to disappear from our streets. The balance will be restored at a certain point. We notice that due to fierce competition on the Internet, big brands opt for a physical presence in order to enhance the brand experience for the customers. Online and offline sales reinforce one another.’ And let’s be honest, who wouldn’t want a physical store at the end of the chain when Doutzen Kroes is cutting the ribbon?
Caliber works with Star Flow, Star Insight, Star Connect and Star Frame. Benefits for Caliber: