BASAMRO Logistics Group professionalises relationship with road hauliers

With the help of Star Portal Carriers
  • Optimal cooperation with carriers     
  • Less time spent on making calls
  • Efficient coordination of orders and rates
  • Stronger ties with carriers
  • Improved service provision to customers

BASAMRO Logistics Group is a forwarder specialising in road transport throughout Europe. In order to always provide customers with an optimal solution, the company has built up a network that comprises more than 4000 carriers. Through Star Portal Carriers, these transport companies are now able to each day view the available transport orders in real-time and register for them by e-mail. This allows BASAMRO to further strengthen its relationship with carriers. With hundreds of transport orders per week, the use of the portal also means less time spent on making calls.

“We sometimes also refer to ourselves as a transport broker,” says Wilfred Lardenoije of BASAMRO Logistics Group, which among other things focuses on European road transport. "We can arrange everything for our customers and always seek out the best parties for this.” Service and a good price/quality ratio are essential in that respect. “Honouring your promise at the agreed rate. Irrespective of whether this entails a short drive to the Ruhr area or a multi-day trip to Scandinavia.”

Portal gives carriers real-time insight

BASAMRO does not have its own means of transport and hires all necessary capacity. Since early 2020, the company has been making further efficiency gains in this respect through Star Portal Carriers. Lardenoije: “Carriers that we know and trust are able to log in to this portal themselves and thus see transport orders that are made available in our in-house system in real-time. With one click of the mouse, they can request specific information by e-mail. Next, we directly agree upon a rate. This saves us a lot of calling around.”

A second option that BASAMRO now has is the ability to send mailings each day to selected carriers from their own system. “This can be done on a highly specific basis, for example for transport from Rotterdam to Germany. I am able to select which carriers should receive the mailing in that respect.”

Working faster and strengthening relationships

“Another important goal for us as BASAMRO is to also use the portal to further strengthen our relationship with carriers,” continues Lardenoije. “This is particularly important in times when a lot of cargo is available to carriers on the market. Furthermore, our freight volumes have substantially increased over the years. As BASAMRO Logistics Group, we perform hundreds of trips per week. We want to further automate this so that we can quickly classify freight according to a fixed rate. This also gives us more time to focus on our service provision to customers. The Yellowstar tool helps us with that.”

Yellowstar - always on the move


Blokker supply chain fully transparent with help from Yellowstar

Over a period of six months, retail chain Blokker has completely restructured its supply chain from the Far East. Using Yellowstar’s Star Flow Supply Chain, every order is now fully transparent and controllable, from the factory in China to the warehouse in Geldermalsen. Read the case study.

Read more →

Customised is the new standard!

Would you refer to your company as ‘standard’? Surely not, right?  Then why do companies settle for a standard product for their IT? Opting for a standard IT product holds many limitations. Customisation on the other hand combines the best of both worlds: a standard basis with a demand-oriented IT solution.

Read more →

Star Flow Terminals offers neska INTERMODAL greater efficiency

neska INTERMODAL relies on Star Flow to organise the logistical process at its six inland terminals. This system was developed in collaboration with Yellowstar to be used on top of the existing ‘legacy’ system and offers several advantages.

Read more →